We partner with community-serving organizations and initiatives to build and mobilize a community that takes action.

We’re a Purpose-driven Team of Strategists, Analysts, and Creatives.

Our Crazy Belief.

We believe digital marketing, done correctly with the right brands, can change the world around us. Our mission is to create opportunities daily for clients to connect with their ideal audience, amplify their work, and do more of the work that fuels them.

Our one goal? Amplifying your mission. Here’s how:

  • Digital Campaign Strategy

    Our focus and passion are dialed in on digital strategies and tactics that actually work. After we see your vision, we build the digital strategy as a roadmap that shows you exactly what you need to get started, how to authentically connect with your audience, and what metrics make a difference for your brand.

  • Social Media Advertising

    Social media is the gateway to accurately targeting your people at the right time in the right stage of the customer journey. Through targeted ads, we’ll help you build an audience,

  • Website Development

    Websites aren’t just static digital brochures anymore. Your website or landing page must be written authentically and designed with the user in mind. Beyond that, your digital experience should be delightful, not distracting.

  • PPC Advertising

    When your audience searches for an answer, we’ll make sure you show up wherever they are. Pay-per-click is all in the outcome, what happens after they click? Leave that to us!

  • Email Strategy & Management

    We craft email marketing strategies that connect with your audience, turning subscribers into engaged action takers. By focusing on your mission and building genuine relationships, you seamlessly transition first-time readers to active supporters.

  • Interactive Impact Reporting

    Explaining impact must include a fine balance of storytelling paired with quantitative and qualitative data to clearly show where the world has changed. We’ll take your grassroots efforts and translate them to the digital space via social, ads, and whatever else gets the job done.

World Changers. Rebels. Social Impact Strategists. Activists.

World Changers. Rebels. Social Impact Strategists. Activists.

We partner with changemakers in the nonprofit, government, corporate, and philanthropy space.

About Our CEO

Who is Ebony? A digital strategist focused on helping impact-driven leaders create and elevate their online presence.

Ebony Smith, CEO of Gracefull Grind Strategies based in Louisiana, is a growth-driven digital strategist focused on redefining what it means to reach and connect with people through digital marketing.

Ebony's purpose is to use all the proven tactics, strategies, and trends to create forward-thinking digital campaigns that lead with an empathetic approach. Ebony has planned, designed, written, and strategized successful digital campaigns for statewide and city campaigns, small business owners, and nonprofit organizations. Speaking topics: Digital Marketing, Fundraising, Supporter Engagement, Empathetic Leadership, Impact Reporting, or Custom Request

“There is no power for change greater than a community discovering what it cares about.”

Margaret J. Wheatley